You are unique. And so is your business. At its most primal level, it is your unique talent that will ultimately influence your audience.
Any public relations campaign will magnify your reputation. But, a potion designed to capture your essence will make it radiate.
“A brand is a living entity – and it is enriched or undermined cumulatively over time, the product of a thousand small gestures.”
-Michael Eisner, CEO Disney
Getting Busier to Create Work/Life Balance
It’s been a long time. Well, let’s be honest…it’s been three years since I launched Potion Public Relations, but in internet years, it could be considered a ‘classic’ by now? Much like classic cars aren’t required to smog, it might have been time for me to start receiving some ‘sympathy’ visibility on Google. In reality, [...]
Beware of Smoke & Mirrors – 3 Tips for the Savvy
Who doesn’t wish for their business to be highlighted in USA Today’s Weekend section? Or, to have the trademark black and white dot drawing in the Wall Street Journal, proving to others that ‘you’ve made it?’
Here is the hard truth: It doesn’t mean you’ve made it.
5 Ways to Read Your Customer’s Mind
It’s not uncommon for businesses to cry out that they’d be perfect if only they could read the minds of their customers. What do they want? Do they like what I do? What if they don’t like the new ice cream flavor I’m offering? Guess what? No longer is it difficult to get into the [...]
