You’ve discovered Potion PR

it’s no secret…it’s about relationships

Great businesses are built on great relationships

 Relationships are the most magical thing we’ve got. They’re amalgams of energy, chemistry, timing, mirroring, and mutual engagement. Authentic, mutually beneficial relationships — at the bistro or in the boardroom — create new possibilities for everyone around them. And in business, that’s what you want.

I’m Dawn Shalhoup.

As a PR and brand positioning expert, I help you effectively and joyfully relate to the people you love to serve.



Popular Potions

In business, the potion for creating important relationships with customers is unique to you.
Let’s find out what works.

"In a world of automation and disconnect fueled by technology, Dawn brings the humanity into publicity."

Ingrid Serban and Forest SunGoat Lips Productions, Forest Sun Music

“Dawn is magical to work with: She brings clarity, strategic ideas, and finds the core objectives of your story. Dawn doesn’t work like other PR professionals. Not only do I find her to be an outstanding extension of my team, but she works in an innovative and passionate way to develop our company far beyond the communication elements."

Marti GrimminckFounder of International Connector

"Dawn was an incredibly patient, informed, supportive, and seasoned expert on issues related to Public Relations. could not have asked for a better person to guide me as I learned tips and tricks about PR from one of the best teachers in the field."

Jack GrahaKarl RobillardDirector of Marketing for Meals on Wheels


Recent Posts

October 9, 2016

Why Melania’s Plagiarism Should Scare the Sh** Out of You

It's not just the speechwriter. From my perspective, there is a lot of 'forgiveness' for Melania, saying that the speechwriter should be fired. At the time of this writing, the speechwriter has, indeed, given her notice, but Donald Trump hasn't yet accepted her resignation. For those who haven't spoken, or been a speechwriter, allow me to make something abundantly clear:…
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Macro catch of a snail slowly moving in the sunset light and its reflection on pavement with the focus on eye
February 3, 2016

Speeding Toward Slowness

If you've spent any time at all chatting with someone who was born before 1950, you may have detected some melancholy about how things no longer seem to be done with meaning. I get it...our fast-paced world is quickly stripping us of most things 'slow,' which can be translated to 'anything with any depth,' including our relationships. You know, things…
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November 13, 2015

Big Plans, a Gun, and a Death

When I was in high school, I was invited to participate in a weekend-long "Leadership Camp." I was totally stoked. I thought to myself, 'Oh, this is it. See?!? THEY think I'm leadership material! This is only the beginning of unending success.' In hindsight, it might have been closer to the possibility that the teachers hoped they might save a…
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