mission

The mission of Potion Public Relations is to strategically counsel and support organizations and individuals with their passionate pursuits. I believe that with this core ingredient -- true passion -- all brands and products have the potential for great visibility and growth. It is the one thing that also happens to be critical to promoting anything and the first element I insist on with all clientele. Armed with this magic, I strive to listen intently, engage collaboratively and plan thoughtfully. I commit to approaching every campaign uniquely, combining a variety of marketing components that together, create the potion that attracts what it is my clients seek.
services

Strategic Counsel

Public Relations and Brand Assessment
Plan Development
Issues Management
Development of Key Messages

Media Relations and Social Media

Product and Company Launches and Openings
Media Placement (Local, regional and national)
Creative Package Development
Byline Article Development and Placement
Online Public Relations
Social Media

Corporate Communications

Executive Visibility
Corporate Profile Visibility
Corporate Initiative Launches
Newsletter Development and Content
Management Changes

Event Management

Event Development
Event Planning
On-site Management of Events
Vendor Liaison

Dawn Shalhoup
Public Relations

dawn@prpotion.com