You’ve invented a new form of wind energy. It’s time to tell others about your masterpiece. But developing your story, drawing pictures with words, speaking to the media and engaging your audience tweet by tweet is a distraction from what you do best — creating wind energy.

Just as an entrepreneur might hire an accountant to manage their company’s financials, so should one consider an expert in dealing with their publics. This is no small decision. In fact, some would say it’s the most important decision. Because innovation can quickly turn inconsequential with even one social snafu.

Potion Public Relations acts as your guide in the development (or redesign) of your company’s reputation. Using twenty years’ experience, research and spot-on intuitive sense, I will define strategies and initiatives certain to entice others and secure your reputation.

To accomplish this, the use of habitual avenues such as popular and social media could be utilized. So could inhabitual approaches such as employee Facebook competitions and unusual partnerships. It’s all defined in the process. But first, let’s look at what might be limiting you and your organization on a primal level.