“Language is by its very nature a communal thing; that is, it expresses never the exact thing but a compromise – that which is common to you, me, and everybody.”
-Thomas Earnest Hulme
Alright, so I’m being a little dramatic with my headline. But, a recent tweet from Tourism Currents highlighted that a fairly common client exchange of mine might be more widespread than I thought. Business owners believe they need to be diving into significant social media endeavors without considering the bigger picture and purpose of social media. And they’re making big mistakes.
So, why not talk about it? Isn’t that what this social revolution is all about? Transparency? Let’s take a step back and consider some of the mishaps we’ve seen, or even made. It’s likely that many of us have tripped over at least one of these manholes, so why not put up a warning sign? And if you’re someone who would like to get started on a social media strategy, but can answer ‘NO’ to any of the following, you should give your effort some thought before committing: